UX case study · Enterprise AI · Product Designer

Designing trust into an AI that builds your software

AI Next Solution Studio turns a business idea into a working app through one AI-guided conversation. My job wasn't to make the AI smarter — it was to make a risk-averse enterprise user comfortable enough to click Approve on what it produced.

Role
Product Designer
Team
1 PM · 2 designers · 6 eng · 1 researcher
Timeline
5 months, discovery → GA
Scope
Discover → Reimagine → Design → Build → Test
✓Use case confirmed
AI24 assumptions logged
→Approved · moving to Reimagine
studio · discover / club-membership
AI Next Solution Studio Discover phase: chat on the left, structured Discovery Snapshot on the right
Business impact at a glance

Users stopped second-guessing the AI and started approving it

ProblemEnterprise users wouldn't approve AI-generated solutions they couldn't verify.
ChangeEvery AI claim became something a person could check, correct, or challenge.
ResultUsers finished the task more often, rated the product as more usable, and approved with less hesitation.
Task completion
62.5%→0%
Pre-GA prototype · moderated · same task
Round 1 n=8 → round 2 n=12 (8 returning + 4 new), 3 weeks apart
System Usability Scale
58.4→0
Same pre-GA sessions · crossed the 68 industry average
Progression to Test
0%
Production · early-access clients
312 solutions, first 6 weeks of GA
Governance users more willing to approve without opening every assumption
0of 6
Pre-GA · 6 participants in governance-heavy roles
Went to the structured record, not chat, to find a past decision
0of 12
Pre-GA retest · all 12 round-2 participants
Qualitative outcomes
  • Less ambiguity in approval decisions (PM-reported)
  • More confidence in AI-generated solutions (round-2 sentiment)
  • Teams challenge and refine proposals before build

Method note: usability results come from small moderated studies (8 participants, then 12, three weeks apart) and should be read as directional. GA data covers one early-access cohort with no pre-launch baseline, so progression to Test is a starting benchmark, not a before/after comparison.

The moment that changed

Same AI. Same output. A completely different decision.

The whole project comes down to the few seconds before someone clicks Approve. Before, they were asked to sign off on a paragraph. After, they could check every claim the AI made.

Before · round 1Task completion 62.5%
AI recommendation→Approve
AIDiscovery summaryDraft
● Sent back for manual review
“I don't know why the AI recommended this…”
After · shippedTask completion 91.7%
Discovery Snapshot→Assumptions→Business outcome→Approve
AIDiscovery SnapshotReady for review
Use case ✓
Club Management System
Business outcome ✓
Eliminate paper-based record-keeping
Systems ✓
ClubAdminApp
Data ✓
MembershipRequest, Event
Teams ✓
SocietyMember, SocietyManager
!Assumptions the AI made, logged for audit0
✓ Approved · moving to Reimagine
“
I don't know why the AI recommended this, so I'm hesitant to approve it.
PARTICIPANT · ROUND 1 USABILITY TEST
→
“
I can see the assumptions and reasoning, which makes me comfortable moving forward.
PARTICIPANT · ROUND 2 RETEST
Research overview

Grounded in the people who'd have to sign off

Research at a glance4 studies
0
Contextual interviews
0
Users, initial usability test
0
Users, retest (8 returning + 4 new)
0
Real solutions analysed post-GA
WhoBusiness analysts, process owners and citizen developers across banking and retail pilot accounts
Tasks
  1. Take a real process from your own job to an approved brief
  2. Find a decision made earlier in the session
  3. Decide whether to approve using only the assumptions count (6 governance-role users)

“I don't trust a system that just tells me ‘done.’ I need to know what it assumed, because I'm the one who gets asked questions six months later.”

P7 · PROCESS OWNER, RETAIL OPS

“Every low-code tool either treats me like I can't understand the technical side, or dumps raw JSON on me. There's no middle ground.”

P11 · CITIZEN DEVELOPER

“By the time the requirements doc is reviewed and handed to dev, the business has changed its mind about half of it.”

P3 · BUSINESS ANALYST, BANKING
Study ledgerWhere every number comes from
StudyStageSampleWhoUsed for
Contextual interviewsPre-design14Business analysts, process owners, citizen developers · banking & retail pilot accountsProblem framing, P3 / P7 / P11 quotes
Usability test, round 1Pre-GA prototype8Users each bringing a real process from their own job62.5% completion, SUS 58.4
Assumptions-register testPre-GA prototype6Participants in governance-heavy roles5 of 6 more willing to approve
Usability retest, round 2Pre-GA prototype128 returning + 4 new participants, same task91.7% completion, SUS 76.2, 12 of 12 findability
Phase-completion funnelProduction312 solutionsEvery solution started by early-access clients, first 6 weeks of GA48.4% reached Test, Build drop-off, 3.4× dwell
Evidence chain

Three design decisions, each traced from research to result

Each decision below is traced from the research that prompted it, through the insight and the design change, to how it was measured.

01Discovery Snapshot — five falsifiable fields
ResearchFirst test (n=8): 62.5% completion, SUS 58.4. Three participants couldn't tell what the AI understood from what it echoed back.
InsightThe issue wasn't accuracy. Users couldn't see what the AI had understood, so they couldn't check it.
DecisionSplit the AI summary into five independently editable fields: use case, outcome, systems, data, teams.
OutcomeRetest (n=12): completion 91.7%, SUS 76.2. Sentiment moved to “I can just fix this field.”
Shipped Discovery Snapshot with five editable cards Shipped · five separately editable cards
Task completion62.5% → 91.7%
Round 1
Round 2
SUS58.4 → 76.2
Round 1
avg 68
Round 2
02Assumptions register
ResearchP7, a retail process owner, is the person who gets questioned “six months later” when something breaks.
InsightApproving carries personal accountability, so the AI's own judgement calls need a record.
DecisionLog every assumption the AI infers and surface a running count in the conversation.
Outcome5 of 6 governance users were more willing to approve. Open gap: the count had no drill-down.
03Chat kept separate from the record
ResearchInterviews (n=14): decisions got lost between conversation and documentation, and requirements drifted before handoff (P3).
InsightWhat was discussed and what was decided are different things, and users need to see which is which.
DecisionEvery phase pairs a temporary chat with a persistent, structured record of what was decided.
Outcome12 of 12 went to the structured panel, not the chat history, to find a decision made moments earlier.
In the wild

What 312 real solutions told us

Six weeks into GA we pulled a phase-completion funnel across every solution started by early-access clients. The redesigned front half held up. The back half exposed the next problem.

Discover
100%
Reimagine
89.4%−10.6% · mostly one-off explorations, not friction
Design
78.2%
Build
63.5%−14.7% · largest drop in the funnel
Test
48.4%
3.4×longer dwell time in Build

Build is where the interface silently switched from conversation to dashboard — with nothing to prepare users for it.

Beyond launch

What we're tracking next

Six weeks of GA is a starting point, not a verdict. These are the longer-term business outcomes the team is measuring against the launch numbers.

Review cycle time
Prompt → approved brief
BaselineNot yet reported
Abandonment before Design
21.8%
BaselineWeeks 1–6 of GA
Progression to Test
48.4%
BaselineWeeks 1–6 of GA
Approval confidence
5 of 6
BaselinePre-GA; to re-measure in production
Tradeoffs

What didn't work, and what I'm doing about it

Explored · cut

Showing more reasoning made trust worse

We first exposed more of the AI's reasoning. Testing showed information overload: users preferred short explanations with clearly stated assumptions.

Explored
Overload
Shipped
Concise + assumptions
Learned: what builds trust is how much people can check, not how much you show.
Shipped · incomplete

A count isn't an audit

The register shipped as a number with no drill-down. P2: “Numbers I can't check aren't audits, they're just… vibes.”

Assumptions 24
Managers approve within 48hConfirmChallenge
One shared membership databaseConfirmChallenge
Next: expand the count into individual assumptions you can confirm or challenge in place.
Would reverse

Shipping Build with no bridge

We treated the move from Design to Build as visual polish. It was really a change in how the product works, and the funnel's biggest drop sits right there.

→Moving from conversation to build
  • Components build in parallel, not in chat
  • Pause or leave anytime — we'll notify you
Next: one framing moment before Build, then a build view you can watch, pause, and resume.
Stakeholder perspectives

How the team saw it

“The redesign reduced ambiguity around AI recommendations and gave teams clearer rationale to discuss, challenge, and refine proposed solutions before moving into implementation.”
Product ManagerAI Next Solution Studio
“Build is fundamentally an async, multi-system status board, and that doesn't finish in the same conversational rhythm as Discover or Reimagine. I don't think we designed the seam between Design and Build carefully enough.”
Engineering LeadProject retro
The shipped product

Six real screens, one thread of trust

Live product, not mockups. Each pin marks the detail the research above is about.

studio / home
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