AI Next Solution Studio turns a business idea into a working app through one AI-guided conversation. My job wasn't to make the AI smarter — it was to make a risk-averse enterprise user comfortable enough to click Approve on what it produced.
Method note: usability results come from small moderated studies (8 participants, then 12, three weeks apart) and should be read as directional. GA data covers one early-access cohort with no pre-launch baseline, so progression to Test is a starting benchmark, not a before/after comparison.
The whole project comes down to the few seconds before someone clicks Approve. Before, they were asked to sign off on a paragraph. After, they could check every claim the AI made.
I don't know why the AI recommended this, so I'm hesitant to approve it.PARTICIPANT · ROUND 1 USABILITY TEST
I can see the assumptions and reasoning, which makes me comfortable moving forward.PARTICIPANT · ROUND 2 RETEST
“I don't trust a system that just tells me ‘done.’ I need to know what it assumed, because I'm the one who gets asked questions six months later.”
P7 · PROCESS OWNER, RETAIL OPS“Every low-code tool either treats me like I can't understand the technical side, or dumps raw JSON on me. There's no middle ground.”
P11 · CITIZEN DEVELOPER“By the time the requirements doc is reviewed and handed to dev, the business has changed its mind about half of it.”
P3 · BUSINESS ANALYST, BANKING| Study | Stage | Sample | Who | Used for |
|---|---|---|---|---|
| Contextual interviews | Pre-design | 14 | Business analysts, process owners, citizen developers · banking & retail pilot accounts | Problem framing, P3 / P7 / P11 quotes |
| Usability test, round 1 | Pre-GA prototype | 8 | Users each bringing a real process from their own job | 62.5% completion, SUS 58.4 |
| Assumptions-register test | Pre-GA prototype | 6 | Participants in governance-heavy roles | 5 of 6 more willing to approve |
| Usability retest, round 2 | Pre-GA prototype | 12 | 8 returning + 4 new participants, same task | 91.7% completion, SUS 76.2, 12 of 12 findability |
| Phase-completion funnel | Production | 312 solutions | Every solution started by early-access clients, first 6 weeks of GA | 48.4% reached Test, Build drop-off, 3.4× dwell |
Each decision below is traced from the research that prompted it, through the insight and the design change, to how it was measured.
Six weeks into GA we pulled a phase-completion funnel across every solution started by early-access clients. The redesigned front half held up. The back half exposed the next problem.
Build is where the interface silently switched from conversation to dashboard — with nothing to prepare users for it.
Six weeks of GA is a starting point, not a verdict. These are the longer-term business outcomes the team is measuring against the launch numbers.
We first exposed more of the AI's reasoning. Testing showed information overload: users preferred short explanations with clearly stated assumptions.
The register shipped as a number with no drill-down. P2: “Numbers I can't check aren't audits, they're just… vibes.”
We treated the move from Design to Build as visual polish. It was really a change in how the product works, and the funnel's biggest drop sits right there.
“The redesign reduced ambiguity around AI recommendations and gave teams clearer rationale to discuss, challenge, and refine proposed solutions before moving into implementation.”
“Build is fundamentally an async, multi-system status board, and that doesn't finish in the same conversational rhythm as Discover or Reimagine. I don't think we designed the seam between Design and Build carefully enough.”
Live product, not mockups. Each pin marks the detail the research above is about.